A New Chapter in Christmas Magic

As the festive season returns, so too does a sense of wonder, warmth, and togetherness. Last year, we partnered with the National Trust to share a little of that Christmas magic. (Watch the film below or read the case study here).

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This year, the story continues with a new campaign that celebrates the joy of giving.

Following the success of last year’s film, our latest collaboration with the National Trust carries forward the blend of heritage and heartfelt emotion that audiences fell in love with. At its heart, this campaign invites everyone to discover gifts that mean more – treasures that tell stories, spark memories, and support the preservation of places that make Britain special.

Bringing Purpose to the Season

Our objective was clear: to craft an advertising campaign that not only inspires meaningful gift-giving, but also reflects the National Trust’s enduring mission to protect and celebrate the nation’s heritage. The creative approach focused on the power of giving—where every purchase becomes an act of preservation and a gesture of joy.

Through evocative imagery, gentle nostalgia, and a narrative centred on connection, the film brings to life the notion that when you give a gift from the National Trust, you’re giving back to the landscapes, buildings, and moments that bring people together year after year.

Continuing the Heritage of Joy

The outcome is a campaign that rekindles the true spirit of Christmas. It encourages viewers to slow down, choose gifts with intention, and celebrate a season of generosity that carries lasting meaning.

Each item supports the National Trust’s vital conservation work—ensuring that the beauty of Britain’s heritage continues to inspire future generations.

This Christmas, discover something special for everyone—and join us in celebrating another chapter of festive magic with the National Trust.