National Trust: a new chapter in Christmas magic

A New Chapter in Christmas Magic

Following the success of last year’s festive campaign, we were delighted to collaborate once more with the National Trust to bring a new story of seasonal joy to life. This year’s creative continued the theme of Christmas wonder – blending heritage, warmth, and the enduring value of giving.
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Objective

Our goal was to create an advertising campaign that not only inspired meaningful gift-giving but also reflected the National Trust’s purpose: preserving and celebrating the nation’s rich heritage.
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Creative Approach

We developed a concept centred around the joy of giving; gifts that tell stories and make a lasting difference. Through evocative imagery and heartfelt storytelling, the campaign positioned every purchase as a way to support the Trust’s conservation efforts while spreading festive cheer.
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Outcome

The resulting film invited audiences to rediscover the spirit of Christmas, encouraging thoughtful choices that carry deeper significance. Viewers were reminded that every gift from the National Trust helps protect the places they love for future generations.