Food & Drink Advertising
In food and drink, it’s all about tempting the senses.
We’ve created TV commercials and video content for some of the UK’s best-loved brands, making products look irresistible and impossible to ignore.
From beautifully shot studio setups with expert food styling to smart, cost-effective edits from existing assets, we know how to deliver content that captures attention and appetite.
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Specialists in creating TV commercials for food & drink brands
Food and drink isn’t just about taste — it’s about experience, story, and emotion. Whether it’s celebrating provenance and craftsmanship, tapping into lifestyle and indulgence, or launching something completely new, we bring those stories to life with creativity and authenticity. Our goal is simple: to connect with audiences on a sensory level and turn desire into action.
We understand that every brief is different. Sometimes it’s about creating high-end studio productions with expert food styling and beautiful cinematography. Other times, it’s about moving fast — adapting existing assets or producing cost-effective content that still looks delicious on screen. Whatever the approach, we ensure your product shines and your brand message lands.
Food & Drink Advertising Agency
- Food & Drink TV Commercials
- Food & Drink Video Campaigns
- Food & Drink Social Campaigns
- Food & Drink Direct Response TV Advertising (DRTV)
- Food & Drink Brand Response TV Advertising (BRTV)
- Food & Drink OOH
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
Natco Foods
Challenge: To help this food brand stay relevant and contemporary to widen its appeal & grow market share within the South Asian community in the UK.
Insight: Flavour is one thing, but it’s the people who count: the home chefs, curry lovers, spice kings & queens of the kitchen, and all those who hand down recipes for the family to enjoy.
Creative Strategy: ‘YOU are what makes it’ celebrates individuality behind the food. Family fun at the heart, it depicts a modern approach to appreciating the finer ingredients. Tells an engaging story in a warm tone.
Results: A vibrant, energised TV commercial designed to differentiate the brand, inspire and engage multi-generational south Asian communities across Britain. Sales up YTD across both independent & national retailers.
Actiph Water
Challenge: To create a unique, disruptive video that would help the Actiph Water brand achieve cut through in a competitive, traditionally low-interest category – to build brand awareness & affinity. With the biggest challenge being how to combine the Actiph story with Disney approved Deadpool trailer footage.
Insight: Targeting 18-45 years old, ABC1, ambitious, health conscious, Marvel lovers, we had permission to go full inuendo on this campaign – keeping the ad in line with Deadpool’s well known humour to create an even stronger affinity with the movie.
Creative Strategy: Central to our creative strategy was the innuendo insight and achieving the right balance of showcasing both the product and the movie – all while ensuring everything we created would blend seamlessly with Marvel’s premium cinematic trailer quality.
Results: We delivered 1x 30” ad, 2x 15” cuts, and 3x 6” cuts (16:9, 9:16, 1:1) for use across a variety of digital channels. We also created 2 variants of each ad for before and after the movie launch: ‘In cinemas now’ and ‘In cinemas July 25th’.
Pulpt
Challenge: To position Pulpt as a modern, innovative cider producer while capturing their passion for craft cider. The film needed to stand out in the competitive cider market and highlight Pulpt’s commitment to quality, authenticity, and innovation.
Creative Strategy: Filming took place on location at Pulpt’s Somerset headquarters during the apple harvest season in October, allowing us to capture the essence of the cider-making process at its most authentic. The film contrasts the idyllic countryside setting with a punchy, modern soundtrack to reflect Pulpt’s youthful, rebellious character. The film features Pulpt’s founders, Al and Jim, who tell the brand’s story with pride and passion.
Results: The final brand film exceeded expectations, showcasing Pulpt’s commitment to crafting great cider with a contemporary edge. The film captured the company’s authentic values and has proven to be an invaluable asset in engaging both potential customers and investors.
Meridian
Challenge: To develop a visually engaging and memorable animated advert that effectively conveys Meridian’s unique selling points within a short time frame. The ad needed to capture attention quickly to prevent viewers from clicking the ‘skip’ button, all while staying true to Meridian’s ethos of natural simplicity.
Creative Strategy: We combined hand-drawn animation with 3D CGI to deliver a charming and distinctive visual style. This approach kept the focus on the product while adding a touch of humour to emphasise the abundance of nuts packed into every jar.
Results: The campaign successfully brought Meridian’s message to life, engaging viewers on YouTube and social media with its quirky charm and clear communication of the product’s benefits. The advert strengthened Meridian’s position as a trusted and innovative leader in the natural food sector.
We are blown away by it. It looks fabulous, the narrative is impactful… and I think it perfectly captures the essence of our relationship with Pulpt. This will really provide a compelling engagement with potential customers & investors, so I’m thrilled and unbelievably grateful for all the time and hard work and resource the Happy Hour team put into this. And I remember the day very fondly, the team were all amazing!
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A big thank you from all of us, it’s been absolutely wonderful working together on this campaign. We really appreciate all the collaboration, prioritisation and persistence and overall, you're just a lovely group of humans to work with!
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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