Retail Advertising
Nowhere is performance more critical than in the charity sector.
We’ve worked with numerous UK & international charities, producing DRTV commercials and video content that supports wider marketing campaigns.
We’re used to shooting new footage cost-effectively, as well as creating fresh content from extensive internal libraries of existing footage.
Every cause has real people and sensitive subjects behind them, so we tell their stories with dignity and respect.
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Specialists in creating TV commercials for charities
Charity adverts are one of the most powerful tools available for driving support and making a real difference.
They don’t just raise awareness of a cause — they inspire action, stir emotions, and connect audiences to the people and communities in need.
A well-crafted charity advert has the power to secure vital donations, rally volunteers, and amplify your message far beyond your immediate network.
Charity Advertising Agency
- Charity TV Commercials
- Charity Direct Response TV Advertising (DRTV)
- Charity Brand Response TV Advertising (BRTV)
- Charity Stories
- Charity Fundraising Videos
- Charity Awareness Videos
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
Lyle & Scott
Challenge: To help premium fashion brand Lyle & Scott deliver on their mission to stay relevant and be recognised as an enduring, modern-thinking and iconic British fashion brand.
Insight: The brand has 150 years of heritage, standing for quality, inclusivity and being unapologetically true to itself, mirrored among its diverse customer base who are fiercely proud of their individual identities.
Results: An atmospheric and highly stylised brand commercial that embraces emotive storytelling to differentiate and provoke. Coupled with targeted digital marketing and bespoke social cutdowns, the campaign aired on channels throughout the UK and Netherlands, resulting in increased unprompted brand awareness, brand consideration and web traffic – placing Lyle & Scott firmly top-of-mind among their potential consumers.
Trinny London
Challenge: Following on from an initial 30” commercial promoting their Match2Me Makeup Technology, Trinny London approached Happy Hour for a new ad to promote their skincare range. It needed to sell the features and benefits of the Match2Me Skincare Technology and encourage people to visit the Trinny London website.
Insight: The ad needed to capture their philosophy that skincare shouldn’t be complicated. It also needed to feel consistent with the look and feel of the brand so far – and build on its success.
Results: Our 30 second TV ad ran for an initial 6 month period, airing on over 100 channels across 14 sales houses including SKY and a wide range of music and movie channels throughout the UK as well as in Australia. Media has been continually extended and it’s still airing in rotation, continuing to drive web traffic and deliver sales.
Toolstation
Challenge: In a category with little brand differentiation between competitors (Screwfix / Wickes / Travis Perkins), there was an opportunity to create an ownable position in the market for stand-out and brand awareness.
Creative Strategy: We created Toolstation’s ‘Helping Hand’ – a powerful and highly adaptable brand device. The ‘Helping Hand’ played the hero in numerous storylines, resulting in a fully integrated brand and tactical campaign that translated a product into a memorable and versatile brand asset.
Results: +12% increase in awareness of Toolstation. +7% increase in consideration of Toolstation. +5% increase in choosing Toolstation.
Noted Aromas
Challenge: Noted Aromas were generating incredible sales from online media but felt they’d almost exhausted a highly saturated space of those customers ‘in market’ and were looking to broaden their brand awareness through TV media and radio.
Strategy: The TV commercial was filmed on a one-day shoot at our in-house studio, against a bespoke colorama backdrop, to keep production costs lean, and we cast a great presenter to bring the script to life.
thortful
Challenge: thortful came to us as an online marketplace for greeting cards and gifts, sitting in a competitive market dominated by a category leader. They needed to create standout in the category, and were willing to test TV as an additional channel that could take them to the next level for brand awareness and growth.
Insight: To make an impact quickly and prove TV as an effective channel we identified a key target audience of 20-45 year olds that we would talk to around 3 key sales periods; Valentine’s Day, Mother’s Day and Father’s Day.
Results: The campaign saw a huge 71% increase in users compared with previous year’s sales periods (an extra 1.4million users across the Mother’s Day campaign alone).
Working with Happy Hour was a great experience. They understood that working on Charity DRTV meant trying to be cost effective, not just keeping costs down.
I hadn't had a great deal of experience with DRTV at the time, but Happy Hour made sure that I was involved throughout pre-production, shooting and editing and could make the important decisions to get the most out of the campaign.
All the team at Happy Hour were a dream to work with! You got our vision, added huge creativity and delivered on time and to budget! Thank you to you all - it is wonderful to see this live!
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Happy Hour are great to work with, very professional and proactive in their approach to working, offering up good ideas and solutions on how to achieve our project goals.
The team at Happy Hour are a breath of fresh air for a creative agency… approachable, friendly, helpful and organised! A safe pair of hands for any creative job no matter how big or small, we’d be keen to work with them again on another project in the future.”
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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