Education Advertising
In education, clarity and engagement are key.
We’ve worked with schools, universities and training providers to create TV commercials and video content that inspire learners, attract applicants, and support wider recruitment campaigns.
We’re experienced in producing cost-effective shoots that capture real student experiences, as well as creating fresh, impactful content from existing footage and resources.
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Specialists in creating TV commercials for educational institutions
In education, it’s not just about getting noticed – it’s about inspiring action. Whether it’s encouraging students to apply, promoting courses, or strengthening an institution’s reputation, we create TV commercials and video content that make education accessible, exciting, and relevant.
We’ve worked with schools, colleges, universities, and training providers to deliver campaigns that speak directly to learners and their families. From large-scale productions to fast-turnaround content, we’re experienced in finding the right creative approach for each audience – whether that’s showcasing student life, highlighting success stories, or demonstrating the value of new skills.
Education Advertising Agency
- Education TV Commercials
- Education Video Campaigns
- Education Social Campaigns
- Education Direct Response TV Advertising (DRTV)
- Education Brand Response TV Advertising (BRTV)
- Education OOH
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
UWE Bristol - TVC
Challenge: To develop and create an inspiring TV ad to inspire undergraduates to choose University of West of England (UWE Bristol) in the lead up to clearing. Furthermore, another goal was to drive brand awareness and change hearts & minds over the possibilities that come with learning at UWE Bristol.
Insight: The primary audience for this TV ad was Gen Z, with a huge variety of education options in front of them. Using insight into Gen Z, Happy Hour identified key creative approaches to appeal to the audience.
Creative Strategy: Using an authentic voice over a corporate tone, we created emotional engagement using fast-moving visuals to inspire rather than just list what UWE Bristol can functionally offer. Budget and timing factors meant that we needed to use stock footage rather than shoot new material. However, by using innovative and distinctive post-production techniques, Happy Hour were able to deliver an ownable look & feel to the final edit.
UWE Bristol - Digital
Challenge: Our new film for University of the West of England brings to life its role as a standout University for the modern world, that goes beyond teaching.
Insight: They’re challenging convention and pushing boundaries. For the good of people, communities, business and the planet. Leading the change for better – and inspiring others to want to work, study and carry out research here.
Results: Designed to drive brand awareness, we created this film to showcase how UWE is transforming futures with world leading research, which is having a real-world impact.
University of Manchester
Challenge: To advance cancer research. Designed to raise funds to scale-up the number of promising early career researchers, it features Judith – a major donor and Manchester Alumna – and her granddaughter, inspired to do more following their loss of a son and father to a rare form of cancer.
Creative Strategy: Using a combination of Zoom call interview footage, in-person interviews and a selection of research lab stills and family photos, we created this fundraising film to tell Judith’s story and encourage support. What’s more, all gifts were matched, up to a total of £240,000, bringing even more of the most talented researchers into the university’s sector-leading cancer team, to get the life-saving answers we need, faster.
De Montfort University
We produced a 60-second TV commercial for De Montfort University called 'Dare To Do'.
We have loved working with Happy Hour on this film. It’s a mammoth task trying to convey all our research in one short film but with Happy Hour’s help we were able to highlight the incredible work that happens at UWE Bristol. We found the process of working with them really enjoyable and we are so pleased with the final film!”
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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