UWE attracts Gen Z with an inspiring brand message

An insight led campaign, designed to inspire the next generation.

Challenge

To develop and create an inspiring TV ad to inspire undergraduates to choose University of West of England (UWE Bristol) in the lead up to clearing.

To drive brand awareness and change hearts & minds over the possibilities that come with learning at UWE Bristol.

Insight

The primary audience for this TV ad was Gen Z, with a huge variety of education options in front of them.

Using insight into Gen Z, Happy Hour identified key creative approaches to appeal to the audience.

Creative Strategy

Using an authentic voice over a corporate tone, we created emotional engagement using fast-moving visuals to inspire rather than just list what UWE Bristol can functionally offer.

Budget and timing factors meant that we needed to use stock footage rather than shoot new material. However, by using innovative and distinctive post-production techniques, Happy Hour were able to deliver an ownable look & feel to the final edit.