Sports Advertising
Few sectors demand as much passion and energy as sport.
Sport is all about connection — between players and fans, teams and communities, brands and audiences. Our campaigns tap into that connection, using powerful visuals and storytelling to capture the thrill of competition and the emotion of the moment.
From major sponsorship activations and live event promos to brand campaigns that celebrate the spirit of sport, we create content that performs across TV, digital and social channels. Agile, creative and always audience-focused, we know how to deliver results in a sector that never stands still.
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Specialists in creating TV commercials & videos for sports clubs & brands
We’ve worked with leading sports brands and organisations to produce TV commercials and video content that captures the excitement, drama and emotion at the heart of match.
Behind every sport are real people, real moments and real emotion. We bring those stories to life with creativity and authenticity, inspiring fans and driving engagement.
Sports Advertising Agency
- Sport TV Commercials
- Sport Video Campaigns
- Sport Social Campaigns
- Sport Direct Response TV Advertising (DRTV)
- Sport Brand Response TV Advertising (BRTV)
- Sport OOH
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
Arsenal FC x Emirates
Campaign: Launched in 2023, Emirates has been on a mission to bring Arsenal supporters from around the world to their club’s home: Emirates Stadium. In this film, we follow Raghukul Mathur – a huge Gunners fan from India. Raghu has lived in all corners of the globe and has followed the club over land and sea -from pre-season matches in the USA to the 2019 Europa League final in Azerbaijan. However, he had never visited the Emirates. We were tasked with capturing his journey – from Mumbai to north London – as he experienced the Emirates for the first time as the 2025 Global Gooner.
Results: 17.8m views & 42.3k likes on Instagram. 71.4k views & 3.4k likes on Facebook.
Arsenal FC x Adidas
Campaign: Arsenal's No More Red campaign, which first launched in 2022 in partnership with Adidas, aims to combat knife crime and youth violence in North London. The initiative highlights individuals creating safe spaces. In 2025, the campaign focuses on showcasing the everyday heroes behind this – and the impact NMR has had.
Strategy: Happy Hour produced and directed four films, consisting of a 90-second launch film and three hero films. Shot over two days, each documentary-style film features an Arsenal star engaging with a community hero: Declan Rice with aspiring coach George, Alessia Russo with youth mentor Amy, and Myles Lewis-Skelly with advocate Zak.
Results: 3.8m views & 137k likes on Instagram. 511k views & 14k likes on Facebook.
Toolstation x Soccer AM
We created humorous bumpers for Toolstation's sponsorship of Sky Sports' hit TV show Soccer AM.
TV sponsorship involves a brand aligning itself with a specific TV program or content strand. This is done through short 'credit' sequences or 'bumpers' that appear before, during, and after the program.
Bristol Sport - TV Admin
We’ve cleared thousands of ads in our time, including those for Bristol Sport. We have seamlessly navigated the Clearcast process for Bristol City FC, Bristol Bears RFC and Bristol Flyers.
Our TV Admin service involves Clearcast approval, clocking & legals, audio checks, Clearcast submission and station delivery.
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We have worked with Happy Hour for years now and are impressed with the creativity, professionalism and work rate of the team.
With our most recent campaign, the culmination of a brand repositioning project with Happy Hour, the team were able to bring alive the Toolstation brand creatively. The new campaign tells our customers about our key messages in a fun and engaging way.
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The Dare To Be You campaign is the embodiment of what Lyle & Scott represents as a modern, progressive brand. We strive to create campaigns that challenge perceptions and have positive impacts on communities. Happy Hour created an authentic TV ad that I am really proud of and that I believe does justice to our 150-year legacy.
Happy Hour is a great team to work with. They continue to impress us with their creativity and production expertise, as well as their flexibility and dedication to meet our (sometimes tight) deadlines. They have a wealth of experience across animation and film production, which allows them to easily switch techniques and provide fresh approaches for each of our campaigns.
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From the get-go, we knew we’d made the right choice by selecting Happy Hour to handle the creative for our first foray into TV. The entire team have been supportive and patient throughout and nothing has been a problem when we’ve looked to gain better understanding or changed direction with our creative desires. We’re thrilled with the end result which has surpassed our expectations at the start of the project.
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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