Global Gooners continues to be an extremely successful campaign for Arsenal and Emirates.
99.2m
Views amassed on Instagram alone
This initiative is about bringing supporters from around the world to Emirates Stadium – connecting people, places and passions.
In this film, we follow Peerawas Daengsupha, also known as Pipe – an Arsenal supporter from Bangkok, Thailand.
Pipe’s love for The Arsenal sparked a deep passion for UK culture and music, despite never having set foot in the country.
Thanks to Emirates, Pipe finally got to experience the thrill of a matchday in person.
Witness his journey from Bangkok to north London as Emirates' 2025/26 Global Gooner.
Our Role





Each year, the quality of the campaign gets better and better, so a massive thank you to Happy Hour Productions and the wider Arsenal team for bringing this year's campaign to life - a thing of beauty.
Matt Whiteside, Senior Marketing Manager, Arsenal FC
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