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Global Gooners 2025/26: Arsenal welcomes Bangkok-superfan to Emirates Stadium

Client
Arsenal x Emirates 'Global Gooners 2025/26'
Sector
Sport

Results

Global Gooners continues to be an extremely successful campaign for Arsenal and Emirates.

99.2m

Views amassed on Instagram alone

We’re thrilled to have teamed up with Arsenal F.C and Emirates for the 2025/26 iteration of ‘Global Gooners’.

This initiative is about bringing supporters from around the world to Emirates Stadium – connecting people, places and passions.

In this film, we follow Peerawas Daengsupha, also known as Pipe – an Arsenal supporter from Bangkok, Thailand.

Pipe’s love for The Arsenal sparked a deep passion for UK culture and music, despite never having set foot in the country.

Thanks to Emirates, Pipe finally got to experience the thrill of a matchday in person.

Witness his journey from Bangkok to north London as Emirates' 2025/26 Global Gooner.

Our Role

  • Branded Content
  • Creative Production Partner
  • Live Action Shoot on Location
  • Integrated Asset Production
  • Editing
  • Full Colour Grading
  • Sound Design
  • Motion Graphics

Each year, the quality of the campaign gets better and better, so a massive thank you to Happy Hour Productions and the wider Arsenal team for bringing this year's campaign to life - a thing of beauty.

Matt Whiteside, Senior Marketing Manager, Arsenal FC

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