Financial Services & Insurance Advertising
Clarity and credibility are everything in financial advertising.
We’ve created TV and video campaigns for major financial brands, delivering clear, engaging messages that build trust and drive response.
From DRTV commercials to brand films, we know how to translate complex products into simple, compelling stories that audiences understand and act on.
Our creative approach balances performance with compliance — producing campaigns that stand out, resonate, and deliver results in a tightly regulated sector.
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Specialists in creating financial & insurance TV commercials
We understand that financial decisions are rarely made on impulse — they rely on trust, clarity and confidence. That’s why our campaigns focus on making the complex simple, cutting through industry jargon to deliver messages that are clear, relatable and motivating.
Whether it’s building brand awareness, driving sign-ups, or supporting ongoing customer loyalty, we create TV and video advertising that works across every stage of the customer journey. With experience in both mass-reach campaigns and performance-driven DRTV, we know how to combine creativity with accountability to deliver measurable results.
Financial Services & Insurance Advertising Agency
- Financial Services TV Commercials
- Insurance TV Commercials
- Direct Response TV Advertising (DRTV)
- Brand Response TV Advertising (BRTV)
- Financial Services Video Content
- Insurance Video Content
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
NFU Mutual
Challenge: Correct perceptions that NFU Mutual is an old-fashioned brand that only offers insurance for farmers, by driving awareness and consideration among a broader base of insurance consumers.
Solution: We developed a fluent device inspired by the logo, underpinning the promise that NFU Mutual is always there with you, which appears throughout each of the three commercials in this campaign. Sanjeev Bhaskar was selected as Voice Over artist for audible stand-out in both the TV and Audio advertising.
Results: +3% above target for Brand Consideration. +7% above target for Brand Awareness. +4% above target for Home Insurance Consideration. +4% above target for Motor Insurance Consideration
SunLife
Challenge: Break stereotypes about life after 50 while inspiring viewers and generating meaningful social engagement for SunLife. Champion their ethos of celebrating life at any age.
Solution: The ‘Welcome to Life After 50’ series spotlights vibrant, stereotype-defying stories of people thriving beyond 50. The social series captures their spirit through emotionally engaging content that resonates across social platforms.
Results: The series ran for 5 years delivering millions of views. Graeme & Betty’s tandem cyclist story = 13m views & 224k shares. Tessa’s ballet story = 1.8m views. DJ Bernie’s musical journey = 924k shares across platforms.
Evlo
Campaign: We were tasked with launching a TV campaign for the new brand, showcasing their fresh identity, their products and their approach to lending. Key to this brief was creating a memorable, integrated creative device that would aid recall and stand out. This was achieved through our ‘Your Future In Your Hands’ concept, capturing the feeling when those important life moments, previously out of reach, are now possible – and how good it feels knowing that your future’s in hand.
Results: Outperforming incumbent ad within 3 months of airing. CPVs reduced by 43% & CPAs reduced by 34%. Visit RR% +50%.
Animal Friends
Challenge: To continue the success of the Animal Friends TV ad series, positioning Animal Friends as a leading pet insurer while engaging viewers with humour and creativity, and demonstrating the benefits of their comprehensive coverage for pets of all ages and breeds.
Results: This long running campaign, produced by Happy Hour’s in-house team of experienced animators in Bristol, continues to drive brand recognition with its humorous and relatable approach. The use of engaging stop-frame animation has contributed to the ad’s success in showcasing Animal Friends’ reputation as a reliable and inclusive pet insurance provider, with ads in the series driving a 155% increase in new business for Animal Friends and an 80% boost in responses, reinforcing the brand's reputation and mission.
Staysure
Challenge: Drive memorability, recall and growth with younger matures (45-60) by repositioning Staysure as a modern, mainstream travel insurance brand.
Solution: Declare the brand’s purpose to improve the experience of travel insurance so more people can travel confidently through the idea ‘Putting the sure in travel insurance.’
A fluent device connects brand name and creative concept, engaging depictions of the over 50s living their best travel life
Memorable music that underpins the ad’s core message(Take That’s ‘Sure’) and evokes emotion for the age group.
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Happy Hour are a pleasure to work with and have a collaborative, professional approach. They’ve helped us to evolve our brand across our TV advertising channels by creating unique and memorable commercials. They’ve used their creativity and knowledge to help us to engage with pet owners and bring our brand to life.
We found Happy Hour via Google and haven’t looked back since! We briefed the team on a requirement to cost effectively test DRTV for the first time and the results speak for themselves. What we love about Happy Hour is their ability to deliver almost perfect scripts on their first attempt – quite a rarity.
The team at Happy Hour could not have been more helpful throughout the development of QuickQuid's new TV campaign. Every piece of the process - from the branding and strategy work to creative design and media production - was extremely well-managed, conceptually unique and of the highest quality. The success of this campaign would not have been possible without Happy Hour's contributions.
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The Happy Hour team have helped us on a number of different projects and have been fantastic every step of the way! Their seamless management of everything from initial creative concept discussions all the way through to post-production and putting our ads on air has been instrumental in the success of our DRTV campaign!
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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