Corporate Social Responsibility (CSR) Video Production
CSR is becoming increasingly recognised as a vital investment for forward-thinking brands.
As a leading video production company, we help businesses demonstrate their commitment to socially responsible business practices.
Specialists in creating CSR videos for brands
We create compelling videos that bring your CSR initiatives to life. From community programmes to environmental commitments, professional video production helps you authentically share your social impact with employees, customers, and stakeholders.
Let your commitment to responsibility inspire action. Get in touch to discuss your CSR video project.
CSR Video Production Company
- CSR Video
- Corporate Social Responsibility Video
- CSR Production
- CSR Video Production
- Corporate Social Responsibility Production
- Corporate Social Responsibility Video Production
Arsenal FC x adidas
Campaign: Arsenal's No More Red campaign, which first launched in 2022 in partnership with Adidas, aims to combat knife crime and youth violence in North London. The initiative highlights individuals creating safe spaces. In 2025, the campaign focuses on showcasing the everyday heroes behind this – and the impact NMR has had.
Strategy: Happy Hour produced and directed four films, consisting of a 90-second launch film and three hero films. Shot over two days, each documentary-style film features an Arsenal star engaging with a community hero: Declan Rice with aspiring coach George, Alessia Russo with youth mentor Amy, and Myles Lewis-Skelly with advocate Zak.
Results: 4.1m views & 137k likes on Instagram. 511k views & 14k likes on Facebook.
NFU Mutual
Background: NFU Mutual have been helping to createpositive change in communities across the UK for 110 years. They aim to protectrural lives and livelihoods, build healthy communities, care for theenvironment, and do business the right way.
Campaign: NFU Mutual needed a short film to helpshowcase the latest steps on their journey as a responsible business.
What We Did: Happy Hour produced a professional andcreative film, as well as social edits, to support NFU Mutual’s responsible businessmessaging. Storytelling was used to convey the trust customers feel with NFUMutual and their approach to doing business the right way.
Wanted to say a massive thank you for all the hard graft that has gone into this whole campaign. A handful of days of creative development, two jam-packed shoot days across multiple locations, four films in four formats (with and without subs) and about 10,000 iterations of our opening supers – you have been a great partner and the feedback has been nothing but positive.
We found Happy Hour via Google and haven’t looked back since! We briefed the team on a requirement to cost effectively test DRTV for the first time and the results speak for themselves. What we love about Happy Hour is their ability to deliver almost perfect scripts on their first attempt – quite a rarity.
They then deliver a cost-effective solution to a business problem on time and to budget. The people make the difference!
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
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