Yopa solidifies position as Britain’s local estate agent
Results
A fully integrated, multi-channel, regionalised campaign.
+12%
Over target for web visits in regional areas.
+22%
Increase in valuations booked.
A fully integrated national campaign, with regionalised edits designed to build trust and drive local appeal.
Challenge
To help hybrid estate agent brand Yopa establish itself as a credible alternative to high street estate agents and other online competitors, and to drive the volume of valuations booked.
Insight
Consumer research panels conducted by Happy Hour highlighted the belief that regional high street agents have more local knowledge vs the online estate agents. We needed to challenge this perception in order to gain credibility.
Our Role
- Strategy
- Research
- Integrated Campaign
- Live Action Shoot on Location
- Integrated Campaign
- TV Commercials
- Radio Ads
- Out-of-Home Ads
Creative Strategy
Focuses on “everyday people” delivering the brand name in a variety of regional accents, playing into the ‘localness’ of the creative idea and creating memorable audio.
Results
- A fully integrated, multi-channel, regionalised campaign, including radio
- Web visits in regional areas +12% over target
- Valuations booked +22%
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Focuses on “everyday people” delivering the brand name in a variety of regional accents, playing into the ‘localness’ of the creative idea and creating memorable audio.
NEED TESTIMONIAL
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