thortful introduces 'Mrs Thortful' with new Valentine's Day campaign

thortful has introduced 'Mrs Thortful' with the launch of a new Valentine's Day campaign.

Rolled out across social media and broadcast video on demand, this ad features Mrs Thortful, a calm under pressure, confident character who finds the perfect card and response to every person and situation.

Built around the notion that people often know how they feel but struggle to say it, the campaign shows Mrs Thortful stepping in to save the moment, whether that’s romantic, funny, awkward or deeply heartfelt.

The Challenge

‍thortful, a challenger brand in the greeting card space, wanted a campaign that captured its unapologetically bold personality. The brief was clear: create a campaign that was fun, cheeky, and emotionally resonant, showcasing cards that say exactly what you feel – when words alone aren’t enough.

Our Approach‍

Working alongside Noise Media Group, we embraced thortful’s distinctive voice, crafting a video campaign that combined real humour with real emotion. Every spot aimed to highlight the brand’s ability to express feelings in a way that’s both clever and heartfelt, cutting through the noise of traditional greeting cards.

The Result‍

The campaign launched with strong visibility, putting Mrs Thortful front and centre during the occasion season. The bold, playful messaging resonated with audiences, reinforcing thortful’s position as a challenger brand unafraid to do things differently.

Key Takeaways

• The campaign struck the perfect balance of humour and emotional impact.
• Showcased thortful as a brand that truly understands how to communicate what people feel when they can’t find the words.

Looking Ahead‍

Keep an eye out for more of Mrs Thortful in the build up to Father's and Mother's Day.

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