MyDieselClaim smashes its cost-per-sign-up target by 68% with World Cup campaign

The impending FIFA World Cup (Q4 2022) gave us the opportunity to make diesel emissions relevant to a key football watching audience on a massive national scale.

Creative Strategy

Creatively our aim was to contextualise the advert as much as possible, to complement the programming and resonate with football fans, while retaining key elements that were performing well.

Crucially we also developed bespoke messaging to tailor the creative to the media placements, adding a contextual feel for the viewer whilst they were either enjoying the build-up, half time break or the post game analysis – all while complying with the strict trademark guidelines surrounding the tournament.

Results

The My Diesel Claim World Cup campaign surpassed all expectations, delivering exceptional results across channels and accelerating growth for the client. The campaign's initial success led to expanded investment, allowing us to buy spots in a third more games than originally planned.

We reached 171k sign-ups, double the intended target, whilst TV advertising also exceeded expectations, attributing over 57k of sign-ups and slashing the cost per sign-up target by 68%. Digital performance also shone across Google PPC, Meta and TikTok - achieving 33%, 35% and 40% CPA reductions vs the target. All of this helped the client achieve a campaign ROI of £15.07.

The campaign also won the 2023 Performance Marketing Award for ‘Best Integrated Campaign’ and was also shortlisted for Best Lead Generation campaign.

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