Oakhouse Foods demonstrates its full service offering through TV

Debut TV campaign that drove awareness & growth and reactivated dormant customers.

Challenge

To test TV as a channel – to drive response and trial and create stand out over competitors (namely Wiltshire Farm Foods)

Insight

Considering the dual audience of purchaser & relative, there were two key barriers that needed to be addressed sensitively:

• Firstly we needed to demonstrate that the customers were not losing their independence, rather we were adding convenience.
• Secondly, that allowing a delivery into your house was safe – the brand, its food and the employees could all be trusted – as could its simple and easy-to-use service.

Creative Strategy

We developed the concept that Oakhouse delivers… a lot more than just food.

Through repetition, we firmly establish that Oakhouse is a delivery service, and using the ‘Delivers’ repetition, we tick off the main benefits our audience should associate with Oakhouse.

Results

The business saw an uplift of enquiries of 23% for the campaign period across direct and digital channels.

As a halo effect of the brand’s visibility they also saw an increase in loyalty, win-backs of dormant customers and an uplift in average basket value of 10%.