This initiative is about bringing supporters from around the world to Emirates Stadium – connecting people, places and passions.
In this film, we follow Peerawas Daengsupha, also known as Pipe – an Arsenal supporter from Bangkok, Thailand.
Pipe’s love for The Arsenal sparked a deep passion for UK culture and music, despite never having set foot in the country.
Thanks to Emirates, Pipe will finally experience the thrill of a matchday in person and all that London has to offer.
Witness his journey from Bangkok to north London as Emirates' 2025/26 Global Gooner.
Our Role
Each year, the quality of the campaign gets better and better, so a massive thank you to Happy Hour Productions and the wider Arsenal team for bringing this year's campaign to life - a thing of beauty.
Matt Whiteside, Senior Marketing Manager, Arsenal FC
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