Cannes Dolphin Winners!

We’re proud to have brought home a Silver Dolphin from the Cannes Corporate Media & TV Awards 2025 for the film we made for Arsenal’s and Adidas’ ‘No More Red’ campaign.

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Our film won in the Corporate Social Responsibility category, illustrating the incredible work the North London club has undertaken in keeping young local people safe from knife crime and violence.

We’re honoured to have helped share the 'No More Red' story. A big thank you goes to those on the team who brought the campaign to life.

Watch the full film here.

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Objective / Briefing

Arsenal’s ‘No More Red’ campaign was launched, in partnership with adidas, in 2022, to support the long-standing work undertaken by the North London club to keep young local people safe from knife crime and youth violence. For 2025 the campaign challenge was to create a film that celebrated the everyday heroes behind the cause, exploring the real-world impact it’s having on the community. This was to serve as inspiration for young people to participate and seek support from the programme.

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Target Group

The 2025 No More Red film was aimed at young people in North London at risk of facing knife crime and youth violence. The campaign’s core intention was to remind the local community (especially the youth) that help is actively available – the likes of safe spaces, positive connections, mentorship, and creative opportunities. Furthermore, it was made to shine a spotlight on everyday community heroes, serving as inspiration and motivation for other young people to participate and seek support.

Usage

Happy Hour was tasked with creating and directing a 90-second hero film that would be used on Arsenal’s and Adidas’ social media, as well as the club’s website. The 2025 campaign launched on Sunday 12 January, with Arsenal’s men’s team wearing the all-white No More Red kit, drained of the club’s traditional red, when they faced Manchester United in the third round of the FA Cup. The hero film was broadcasted before the match on the screens within the Emirates Stadium.

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Project Description

The film portrays candid, unscripted conversations between three Arsenal players and local heroes. Filmed in a fresh, natural style that feels almost off-camera, these discussions explore the real-world impact of No More Red. The players show genuine curiosity as they discuss the importance of community role models and how creating safe spaces fosters belonging for young people. These heartfelt exchanges inspire a shared sense of pride and optimism among players, fans, and viewers alike.

Remarks

This film is a powerful reminder that football is more than a game – it can be a catalyst for social change. By pairing Arsenal players with local community heroes, the campaign delivers an authentic, hopeful message rooted in lived experience. The natural, unscripted conversations foster genuine emotional connection, while the platform of Arsenal and adidas ensures maximum visibility. It’s not just storytelling – it’s amplifying voices that need to be heard and empowering youth to take the first step toward support. To further enhance authenticity and stylistic intent, parts of the interviews were shot on actual film, adding a textured quality that underscores the realness of the stories.